The Importance (and Difficulty) of Being Earnest
By Dr. Robert Prentice
Summary: "Everyone wishes to be ethical, thinks of themselves as ethical, and wants others to think of them as being ethical. However, being as ethical as we wish to be is more difficult than most of us realize."
Bio: Robert Prentice has taught law and ethics at the Texas McCombs School of Business for 38 years. He is faculty director of Ethics Unwrapped, a free video series and educational program available for all to use at http://ethicsunwrapped.utexas.edu/